Feeling good when you press them
Thursday, June 30th, 2005
Kathy Sierra writes that, “Ten years ago, if you’d told me I’d one day need a manual to use my car radio, that would have been inconceivable. All I want to do is find a frickin’ radio station! […] What if instead of adding new features, a company concentrated on making the service or product much easier to use? Or making it much easier to access the advanced features it already has, but that few can master?”
She goes on to construct a simple graph, which she calls the “featuritis curve.” John Gruber thinks Apple is on the right part of Sierra’s curve with the iPod, and is trying to stay there: “the major reason behind the iPod’s success [is] not because it has a lot of buttons, but because it only has a few, and they feel good when you press them.”
